# MixShift — The Backend for Amazon Growth

> Unify your Amazon data, power your automations, and build your own apps — all on one platform.

## What is MixShift?

MixShift is a SaaS platform for Amazon brands and agencies. It provides a unified data layer, an apps layer with ready-to-use tools, and an AI-powered Bridge Engine for automation and intelligence.

## Who is it for?

- Amazon brands managing advertising, inventory, and operations
- Amazon agencies doing reporting and analytics for clients
- Operations and finance teams that need accurate, automated reporting

## Core Products

- **Report Center**: Smart Amazon reporting with anomaly detection and automated insights
- **Forecasting**: AI-powered unit-level forecasting with ad spend correlation
- **MixFlow**: Workflow automation engine for Amazon operations
- **Platform**: Unified data layer connecting all Amazon data sources (SP-API, Ads API, Vendor Central)

## Pricing

Free tier available. Paid plans scale by number of Amazon accounts and features.

## Pages

- Main site: https://mixshift.io
- Platform: https://mixshift.io/platform
- Report Center: https://mixshift.io/report-center
- Forecasting: https://mixshift.io/forecasting
- Automation (MixFlow): https://mixshift.io/automation
- Pricing: https://mixshift.io/pricing
- Partners: https://mixshift.io/partners
- Blog: https://mixshift.io/blog
- About: https://mixshift.io/about
- Contact: https://mixshift.io/contact

## Customers

- For Brands: https://mixshift.io/customers/for-brands
- For Agencies: https://mixshift.io/customers/for-agencies
- For Aggregators: https://mixshift.io/customers/for-aggregators
- For Investors: https://mixshift.io/customers/for-investors

## Services

- Account Audit: https://mixshift.io/services/account-audit
- Advertising Training: https://mixshift.io/services/advertising-training
- Custom Reporting: https://mixshift.io/services/custom-reporting
- Acquisition Analytics: https://mixshift.io/services/acquisition-analytics
- Strategic Consulting: https://mixshift.io/services/consulting

## Blog Posts

- [Why BI Tools Break Down for Amazon Agency Client Reporting](https://mixshift.io/blog/bi-tools-break-down-for-amazon-agency-client-reporting): BI Tools break down on Amazon Agencies, often at the most inopportune times. See why, and when, this happens to avoid a breakdown.
- [The Future of Amazon Analytics: Trends Shaping 2025 and Beyond](https://mixshift.io/blog/future-of-amazon-analytics): From AI-powered insights to real-time data streams, the Amazon analytics landscape is evolving fast. Here are the trends that will define the next era of Amazon data.
- [Amazon Data Integration Strategies: Connecting the Dots Across Your Tech Stack](https://mixshift.io/blog/amazon-data-integration-strategies): Your Amazon data is more valuable when connected to your ERP, ad platforms, and BI tools. Learn integration strategies that create a unified commerce data layer.
- [Amazon Agency Reporting Tools: What to Look for and Why It Matters](https://mixshift.io/blog/amazon-agency-reporting-tools): Agencies managing multiple Amazon accounts need reporting tools built for scale and multi-client workflows. Here's what to look for when evaluating your options.
- [Building Amazon Dashboards That Drive Action, Not Just Reporting](https://mixshift.io/blog/building-amazon-dashboards): Most Amazon dashboards are just pretty charts that nobody acts on. Learn how to design dashboards that surface decisions, not just data.
- [Amazon Brand Analytics Guide: Every Tool Brand-Registered Sellers Should Use](https://mixshift.io/blog/amazon-brand-analytics-guide): Brand Registry unlocks a suite of analytics tools most sellers underutilize. This guide covers each Brand Analytics feature and how to extract maximum value from it.
- [Amazon Inventory Forecasting: Avoiding Stockouts and Overstock](https://mixshift.io/blog/amazon-inventory-forecasting): Inventory mistakes are the most expensive problem in Amazon selling. This guide covers data-driven inventory forecasting methods that protect your margins and rank.
- [Multi-Marketplace Amazon Analytics: Managing Data Across Regions](https://mixshift.io/blog/multi-marketplace-amazon-analytics): Selling on Amazon in multiple countries multiplies your data complexity. Learn how to build a unified analytics layer across North America, Europe, and beyond.
- [Amazon Business Reports Explained: What Each Metric Really Means](https://mixshift.io/blog/amazon-business-reports-explained): Amazon's Business Reports are full of metrics with confusing names. This explainer clarifies what each metric measures, how it's calculated, and when to use it.
- [Search Query Performance Analysis: Unlocking Amazon's Most Valuable Dataset](https://mixshift.io/blog/search-query-performance-analysis): Amazon's Search Query Performance report is a goldmine for organic strategy. Learn how to analyze it effectively and turn search data into actionable insights.
- [Amazon Advertising Optimization: A Data-Driven Framework](https://mixshift.io/blog/amazon-advertising-optimization): Stop optimizing Amazon ads by gut feel. This framework uses structured data analysis to systematically improve campaign performance and profitability.
- [Why Every Growing Ecommerce Brand Needs a Data Warehouse](https://mixshift.io/blog/ecommerce-data-warehouse-benefits): A data warehouse isn't just for enterprise companies. Learn why mid-market ecommerce brands are adopting warehouses to unlock faster, better decisions.
- [Amazon Seller Central Data Guide: Every Report You Should Be Pulling](https://mixshift.io/blog/amazon-seller-central-data-guide): Seller Central offers more reports than most sellers realize. This guide maps out every report worth pulling and how they fit into a complete analytics workflow.
- [Amazon Vendor Central Analytics: Making Sense of Retail and Manufacturing Data](https://mixshift.io/blog/amazon-vendor-central-analytics): Vendor Central's reporting is notoriously fragmented. Learn how to unify your retail analytics, manufacturing views, and advertising data into a single source of truth.
- [Understanding the Amazon SP-API: A Practical Overview](https://mixshift.io/blog/understanding-amazon-sp-api): The Selling Partner API is the backbone of Amazon data access. This overview explains what it offers, its limitations, and how to work with it effectively.
- [Amazon PPC Reporting: The Metrics That Actually Drive Profitability](https://mixshift.io/blog/amazon-ppc-reporting-guide): Move beyond ACoS and ROAS. This guide covers the PPC metrics that matter for long-term Amazon advertising profitability.
- [Amazon Forecasting Best Practices for 2025](https://mixshift.io/blog/amazon-forecasting-best-practices): Accurate demand forecasting on Amazon prevents stockouts and excess inventory. Learn the best practices for building reliable forecasts with your Amazon data.
- [MixShift vs. Traditional Amazon Analytics Tools](https://mixshift.io/blog/mixshift-vs-traditional-amazon-tools): How does MixShift compare to legacy Amazon reporting tools? We break down the differences in architecture, flexibility, and time-to-insight.
- [The Complete Guide to Amazon Data Automation](https://mixshift.io/blog/amazon-data-automation-guide): Eliminate manual data pulls and fragile spreadsheets. This guide covers everything you need to know about automating your Amazon data pipeline.
- [How to Build Custom Amazon Reports That Actually Matter](https://mixshift.io/blog/how-to-build-custom-amazon-reports): Stop relying on Amazon's default reports. Learn how to build custom reports tailored to your brand's specific KPIs and decision-making needs.
- [Why Amazon Reporting Breaks at Scale](https://mixshift.io/blog/why-amazon-reporting-breaks-at-scale): As your Amazon business grows, spreadsheets and manual reporting fall apart. Learn why traditional reporting methods fail at scale and what to do about it.
- [How Agencies Can Help Vendors Get More Purchase Orders from Amazon](https://mixshift.io/blog/help-vendors-get-more-purchase-orders): As an agency working with Amazon vendors, learn how you both can positively impact the purchase orders Amazon submits.
- [All About Amazon Advertising Billing — How Does It Work?](https://mixshift.io/blog/all-about-amazon-advertising-billing): How does Amazon charge you for Amazon Advertising? Find out how billing works for Amazon Sponsored Advertising including payment methods and billing cycles.
- [How to Get Started with Amazon Ads API Reporting Data](https://mixshift.io/blog/amazon-advertising-api-reports-guide): Struggling to keep up with Amazon reporting? Take your Amazon advertising reporting and decision making to the next level with API data.
- [How to Know When Amazon's Advertising Data Isn't Right](https://mixshift.io/blog/amazon-advertising-data-integrity): Can you really tell if something is wrong with your Amazon advertising data? Your Amazon ads tool should be able to detect issues.
- [How to Choose the Right Amazon Reporting Software](https://mixshift.io/blog/how-to-choose-amazon-reporting-software): Using these criteria to identify the right Amazon reporting software for your business can help reduce the anxiety of making the wrong choice.
- [How Todd Solved Forecasting for Amazon Agencies and Brands](https://mixshift.io/blog/forecasting-solved-for-amazon): Amazon sales forecasting used to be guesswork — not anymore with a model that uses ad spend, trend, and seasonality to forecast sales.
- [Important Updates for Amazon FBA Inventory in SP-API](https://mixshift.io/blog/amazon-fba-inventory-updates-in-sp-api): Stay informed on the latest changes to Amazon Seller API and SP-API. Discover how Amazon is deprecating vital inventory report endpoints.
- [A Breakdown of the Current Amazon APIs for 2023](https://mixshift.io/blog/amazon-apis-breakdown-2023): Amazon marketplace APIs — who they are for, how to gain access, the general data available, and helpful resources.
- [How Can Amazon Agencies Succeed? A Podcast with Rob Stanley](https://mixshift.io/blog/how-amazon-agencies-succeed): Sam Hager from MixShift sits down with Feedback Whiz to discuss how Amazon Agencies can succeed today.
- [How Does Amazon Search Work? The Amazon Game Explained](https://mixshift.io/blog/how-amazon-search-works): How does Amazon Search differ from Google? And how can you leverage Amazon PPC advertising to up your Amazon game?
- [Need Your Amazon Data? Here Are the Amazon APIs Currently Available](https://mixshift.io/blog/amazon-apis-overview): A quick overview of the main Amazon APIs that allow you to retrieve and use your data for Amazon marketplace management.

## Contact

- Email: hello@mixshift.io
- Phone: 1-833-DASH-APP (1-833-327-4277)
- LinkedIn: https://www.linkedin.com/company/mixshift
- Twitter: https://twitter.com/mixshiftsoftware

## Optional

- Full context: https://mixshift.io/llms-full.txt