Meet the Team

Built by Operators, for Operators

We started as Amazon operators frustrated by fragmented data, manual reporting, and tools that weren't built for how agencies actually work. So we built the platform we always wished existed.

Operator Built

Every product at MixShift was born from real operational pain. We've lived the chaos of fragmented Amazon data — our tools are the ones we needed ourselves.

Data Unified

Amazon's data is scattered across Seller Central, ad platforms, and a dozen other sources. We're the unified backend that brings it all into one place.

Growth Focused

Every feature we ship is designed with one goal: help Amazon agencies and brands save time, remove guesswork, and grow faster.

Why We Built MixShift

Not because the market needed another dashboard — but because operators deserved a real backend.

Our Mission

To give every Amazon operator — agency or brand — the data infrastructure and automation capabilities that enterprise teams have, without needing an enterprise budget or an in-house engineering team.

Our Vision

A future where every Amazon business runs on unified, real-time data — with the intelligence and automation to act on it instantly. No more stitching spreadsheets. No more waiting on reports.

Our Values

Operator first, always. We don't build what sounds cool — we build what actually helps people run better Amazon businesses. Everything we ship is validated by the teams using it every day.

Real Data, Real Decisions

We believe decisions made from clean, unified data beat gut-feel every time. Our products are built to surface the right numbers at the right time.

Time Is Your Margin

Every hour saved on manual reporting is an hour your team can spend on strategy. We obsess over automation so you can focus on what actually grows your business.

One Platform, Not Ten Tools

The Amazon ecosystem is fragmented enough. MixShift is the connective layer — bringing your data, workflows, and team into one coherent operating system.

Our Story

MixShift started with a frustration every Amazon operator knows well: your data lives in ten different places, your reports take hours to build, and by the time you have answers, the moment has passed. We were those operators — running agencies, managing brands, and spending way too much time on work that should have been automated.

So we built the backend we always needed. Not another dashboard or another point solution — a unified platform that pulls your Amazon data together, automates your reporting workflows, and gives your team the intelligence to move faster. Report Center, Forecasting, MixFlow, and MixShift MCP are all pieces of that same vision: one operating layer for every Amazon business.

Built by Amazon Operators

We lived the pain of fragmented Amazon data — and built the platform we wished existed.

Todd VanderStelt

Todd VanderStelt

Co-Founder & CEO

Amazon operator turned builder. Todd spent years inside the data chaos that plagues agencies and brands — and decided to fix it. He leads MixShift with a bias for speed and an obsession with making complex data simple.

Sam Hager

Sam Hager

Co-Founder & CMO

Sam brings deep Amazon advertising expertise to the team. After managing millions in ad spend, he knows exactly what agency directors and brand managers need to make faster, smarter decisions.

Tony Guerrero

Tony Guerrero

CTO

Tony leads engineering at MixShift. With a background in e-commerce operations and data infrastructure, he builds the systems that make complex Amazon data fast, reliable, and actionable.

Andy Thompson

Andy Thompson

Co-Founder & CTO

Andy architects the infrastructure that makes MixShift fast, reliable, and scalable. He has spent his career connecting complex data systems and building tools that actually hold up under real-world conditions.

Timurtek Bizel

Timurtek Bizel

Lead Design Technologist & Marketing

Timurtek bridges design, engineering, and marketing at MixShift. He shapes the product experience and brand presence — turning complex ideas into clean interfaces and compelling stories.

Stop Wrestling with Amazon Data

Whether you're running one brand or 200 client accounts — one platform, one data layer. Start free, scale when you're ready.

Unified Amazon Data
Automated Workflows
AI-Powered Insights

No credit card required · 2-min setup · Free forever tier

Amazon-authorized API access
Data encrypted in transit and at rest
Built for agency-grade uptime