Insights & Resources

Stay ahead of the curve with the latest insights on Amazon operations, automation, and e-commerce trends.

amazon-reporting
Jun 6, 2025
5 min read

Why BI Tools Break Down for Amazon Agency Client Reporting

BI Tools break down on Amazon Agencies, often at the most inopportune times. See why, and when, this happens to avoid a breakdown.

MT
MixShift Team
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analytics
Jun 5, 2025
5 min read

The Future of Amazon Analytics: Trends Shaping 2025 and Beyond

From AI-powered insights to real-time data streams, the Amazon analytics landscape is evolving fast. Here are the trends that will define the next era of Amazon data.

MT
MixShift Team
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data
May 18, 2025
5 min read

Amazon Data Integration Strategies: Connecting the Dots Across Your Tech Stack

Your Amazon data is more valuable when connected to your ERP, ad platforms, and BI tools. Learn integration strategies that create a unified commerce data layer.

MT
MixShift Team
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agencies
Apr 10, 2025
5 min read

Amazon Agency Reporting Tools: What to Look for and Why It Matters

Agencies managing multiple Amazon accounts need reporting tools built for scale and multi-client workflows. Here's what to look for when evaluating your options.

MT
MixShift Team
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analytics
Mar 1, 2025
5 min read

Building Amazon Dashboards That Drive Action, Not Just Reporting

Most Amazon dashboards are just pretty charts that nobody acts on. Learn how to design dashboards that surface decisions, not just data.

MT
MixShift Team
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analytics
Feb 12, 2025
5 min read

Amazon Brand Analytics Guide: Every Tool Brand-Registered Sellers Should Use

Brand Registry unlocks a suite of analytics tools most sellers underutilize. This guide covers each Brand Analytics feature and how to extract maximum value from it.

MT
MixShift Team
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forecasting
Jan 25, 2025
5 min read

Amazon Inventory Forecasting: Avoiding Stockouts and Overstock

Inventory mistakes are the most expensive problem in Amazon selling. This guide covers data-driven inventory forecasting methods that protect your margins and rank.

MT
MixShift Team
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analytics
Jan 8, 2025
5 min read

Multi-Marketplace Amazon Analytics: Managing Data Across Regions

Selling on Amazon in multiple countries multiplies your data complexity. Learn how to build a unified analytics layer across North America, Europe, and beyond.

MT
MixShift Team
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amazon-reporting
Dec 10, 2024
5 min read

Amazon Business Reports Explained: What Each Metric Really Means

Amazon's Business Reports are full of metrics with confusing names. This explainer clarifies what each metric measures, how it's calculated, and when to use it.

MT
MixShift Team
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analytics
Nov 22, 2024
5 min read

Search Query Performance Analysis: Unlocking Amazon's Most Valuable Dataset

Amazon's Search Query Performance report is a goldmine for organic strategy. Learn how to analyze it effectively and turn search data into actionable insights.

MT
MixShift Team
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advertising
Nov 5, 2024
5 min read

Amazon Advertising Optimization: A Data-Driven Framework

Stop optimizing Amazon ads by gut feel. This framework uses structured data analysis to systematically improve campaign performance and profitability.

MT
MixShift Team
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data
Oct 20, 2024
5 min read

Why Every Growing Ecommerce Brand Needs a Data Warehouse

A data warehouse isn't just for enterprise companies. Learn why mid-market ecommerce brands are adopting warehouses to unlock faster, better decisions.

MT
MixShift Team
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amazon-reporting
Oct 2, 2024
5 min read

Amazon Seller Central Data Guide: Every Report You Should Be Pulling

Seller Central offers more reports than most sellers realize. This guide maps out every report worth pulling and how they fit into a complete analytics workflow.

MT
MixShift Team
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analytics
Sep 14, 2024
5 min read

Amazon Vendor Central Analytics: Making Sense of Retail and Manufacturing Data

Vendor Central's reporting is notoriously fragmented. Learn how to unify your retail analytics, manufacturing views, and advertising data into a single source of truth.

MT
MixShift Team
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api
Aug 28, 2024
5 min read

Understanding the Amazon SP-API: A Practical Overview

The Selling Partner API is the backbone of Amazon data access. This overview explains what it offers, its limitations, and how to work with it effectively.

MT
MixShift Team
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advertising
Aug 3, 2024
5 min read

Amazon PPC Reporting: The Metrics That Actually Drive Profitability

Move beyond ACoS and ROAS. This guide covers the PPC metrics that matter for long-term Amazon advertising profitability.

MT
MixShift Team
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forecasting
Jul 9, 2024
5 min read

Amazon Forecasting Best Practices for 2025

Accurate demand forecasting on Amazon prevents stockouts and excess inventory. Learn the best practices for building reliable forecasts with your Amazon data.

MT
MixShift Team
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analytics
Jun 15, 2024
5 min read

MixShift vs. Traditional Amazon Analytics Tools

How does MixShift compare to legacy Amazon reporting tools? We break down the differences in architecture, flexibility, and time-to-insight.

MT
MixShift Team
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automation
May 22, 2024
5 min read

The Complete Guide to Amazon Data Automation

Eliminate manual data pulls and fragile spreadsheets. This guide covers everything you need to know about automating your Amazon data pipeline.

MT
MixShift Team
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amazon-reporting
Apr 18, 2024
5 min read

How to Build Custom Amazon Reports That Actually Matter

Stop relying on Amazon's default reports. Learn how to build custom reports tailored to your brand's specific KPIs and decision-making needs.

MT
MixShift Team
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amazon-reporting
Mar 12, 2024
5 min read

Why Amazon Reporting Breaks at Scale

As your Amazon business grows, spreadsheets and manual reporting fall apart. Learn why traditional reporting methods fail at scale and what to do about it.

MT
MixShift Team
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agencies
Aug 20, 2023
5 min read

How Agencies Can Help Vendors Get More Purchase Orders from Amazon

As an agency working with Amazon vendors, learn how you both can positively impact the purchase orders Amazon submits.

MT
MixShift Team
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advertising
Jul 23, 2023
5 min read

All About Amazon Advertising Billing — How Does It Work?

How does Amazon charge you for Amazon Advertising? Find out how billing works for Amazon Sponsored Advertising including payment methods and billing cycles.

MT
MixShift Team
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advertising
Jun 30, 2023
5 min read

How to Get Started with Amazon Ads API Reporting Data

Struggling to keep up with Amazon reporting? Take your Amazon advertising reporting and decision making to the next level with API data.

MT
MixShift Team
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advertising
May 19, 2023
5 min read

How to Know When Amazon's Advertising Data Isn't Right

Can you really tell if something is wrong with your Amazon advertising data? Your Amazon ads tool should be able to detect issues.

MT
MixShift Team
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amazon-reporting
May 10, 2023
5 min read

How to Choose the Right Amazon Reporting Software

Using these criteria to identify the right Amazon reporting software for your business can help reduce the anxiety of making the wrong choice.

MT
MixShift Team
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forecasting
Mar 15, 2023
5 min read

How Todd Solved Forecasting for Amazon Agencies and Brands

Amazon sales forecasting used to be guesswork — not anymore with a model that uses ad spend, trend, and seasonality to forecast sales.

MT
MixShift Team
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api
Jan 15, 2023
5 min read

Important Updates for Amazon FBA Inventory in SP-API

Stay informed on the latest changes to Amazon Seller API and SP-API. Discover how Amazon is deprecating vital inventory report endpoints.

MT
MixShift Team
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api
Jan 3, 2023
5 min read

A Breakdown of the Current Amazon APIs for 2023

Amazon marketplace APIs — who they are for, how to gain access, the general data available, and helpful resources.

MT
MixShift Team
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agencies
Apr 12, 2022
5 min read

How Can Amazon Agencies Succeed? A Podcast with Rob Stanley

Sam Hager from MixShift sits down with Feedback Whiz to discuss how Amazon Agencies can succeed today.

MT
MixShift Team
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advertising
Jan 24, 2022
5 min read

How Does Amazon Search Work? The Amazon Game Explained

How does Amazon Search differ from Google? And how can you leverage Amazon PPC advertising to up your Amazon game?

MT
MixShift Team
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api
Sep 15, 2021
5 min read

Need Your Amazon Data? Here Are the Amazon APIs Currently Available

A quick overview of the main Amazon APIs that allow you to retrieve and use your data for Amazon marketplace management.

MT
MixShift Team
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