Amazon PPC Reporting: The Metrics That Actually Drive Profitability

ACoS and ROAS get all the attention, but they only tell part of the story. A complete Amazon PPC reporting framework accounts for total advertising cost of sale, new-to-brand metrics, organic rank lift, and the interplay between sponsored and organic conversions.

We'll walk through how to build a PPC reporting stack that gives you real visibility into advertising profitability, including which dimensions to segment by and how to attribute sales across campaign types.