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How to Know When Amazon's Advertising Data Isn't Right

Can you really tell if something is wrong with your Amazon advertising data? Your Amazon ads tool should be able to detect issues.

MT
MixShift Team
May 19, 2023
1 min read

Amazon Advertising API data isn't always accurate. This post references real data glitches during Black Friday and Cyber Monday that caused overspending. We explain how MixShift monitors for data anomalies and alerts customers, cover common issues like delayed attribution and retroactive data changes, and argue that every tool provider should have monitoring and alerting systems in place.

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