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Amazon Business Reports Explained: What Each Metric Really Means
Amazon's Business Reports are full of metrics with confusing names. This explainer clarifies what each metric measures, how it's calculated, and when to use it.
MT
MixShift TeamDecember 10, 2024
1 min read
What's the difference between ordered product sales and ordered revenue? Why do sessions and page views tell different stories? Amazon's Business Reports use terminology that doesn't always align with industry standards, and misinterpreting these metrics leads to bad decisions.
We break down every key metric in Amazon's Business Reports — including sessions, page views, buy box percentage, unit session percentage, and ordered product sales — explaining exactly what each one measures and how to use them in context.